Introduction
Rafaela Schmidit, IBCLC ("I," "me," or "my") is committed to protecting the privacy and confidentiality of your personal information. This Privacy Policy explains how I collect, use, disclose, and safeguard your information when you visit my website latchoncare.com or use my lactation consulting services.
Information I Collect
Personal Information
I may collect personal information that you voluntarily provide, including:
- Name, email address, and phone number
- Mailing address (for in-home visits)
- Insurance information (if applicable)
- Payment information
Health Information
As a healthcare provider, I may collect protected health information (PHI) including:
- Medical history relevant to lactation
- Information about your pregnancy, birth, and baby
- Breastfeeding assessments and care plans
- Progress notes from consultations
Automatically Collected Information
When you visit my website, certain information may be automatically collected, including:
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website addresses
Website Usage Tracking
If you arrive from a Google ad, I track which pages and buttons you interact with to improve your experience. Your IP address is anonymized (converted to an unreadable code), and this data is automatically deleted after 90 days.
How I Use Your Information
I use the information collected to:
- Provide lactation consulting services
- Schedule and confirm appointments
- Process payments and insurance claims
- Communicate with you about your care
- Send appointment reminders
- Respond to inquiries and provide customer support
- Improve my website and services
- Comply with legal obligations
HIPAA Compliance
I am committed to protecting your health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled with the highest level of confidentiality and security.
For more details about how I protect your health information, please review my Notice of Privacy Practices.
Information Sharing
I do not sell, trade, or rent your personal information to third parties. I may share your information in the following circumstances:
- With your consent: When you explicitly authorize disclosure
- Healthcare providers: To coordinate your care (e.g., pediatricians, OB-GYNs) with your permission
- Insurance companies: For billing purposes when you use insurance coverage
- The Lactation Network: If you use their services for insurance billing
- Legal requirements: When required by law or to protect rights and safety
Data Security
I implement appropriate technical and organizational measures to protect your personal and health information, including:
- HIPAA-compliant scheduling and communication platforms
- Encrypted data transmission
- Secure storage of electronic health records
- Limited access to personal information
Your Rights
You have the right to:
- Access your personal and health information
- Request corrections to inaccurate information
- Request restrictions on certain uses of your information
- Receive a copy of your health records
- File a complaint if you believe your privacy rights have been violated
California Consumer Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Your California Privacy Rights
- Right to Know: You can request information about the categories and specific pieces of personal information we collect about you.
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to Correct: You can request correction of inaccurate personal information.
- Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information.
- Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.
Do Not Sell or Share My Personal Information
I do not sell your personal information. I do not share your personal information for cross-context behavioral advertising purposes. The only tracking on this website is Google Analytics, which is used solely to analyze site traffic and improve our services.
How to Opt-Out of Tracking
You can opt-out of analytics tracking in the following ways:
- Global Privacy Control (GPC): If your browser sends a GPC signal, we automatically honor it as an opt-out request.
- Browser Settings: You can disable cookies in your browser settings.
Exercising Your Rights
To exercise your California privacy rights, please contact me at [email protected] or call (650) 262-1506. I will respond to verifiable requests within 45 days.
Cookies and Tracking
My website uses Google Analytics cookies to analyze site traffic and improve our services. You can control cookie settings through:
- Your browser's privacy settings
- Global Privacy Control (GPC) browser signals
Third-Party Links
My website may contain links to third-party websites. I am not responsible for the privacy practices of these external sites. I encourage you to review their privacy policies.
Children's Privacy
My services are intended for adults. I do not knowingly collect personal information from children under 13 without parental consent.
Messaging Terms & Conditions
You agree to receive informational messages (appointment reminders, account notifications, etc.) from Latch On Care. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email protected]. You can opt out at any time by replying STOP.
Mobile SMS Messaging Privacy Policy
Information Collected
We may collect information, such as name, phone number, and email address.
Use of Information Collected
We may use the information we collect to perform the services requested including billing, customer service, appointment reminders and other administrative requests.
Sharing of Information Collected
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. This includes text messaging opt-in data and consent.
Your Rights
As a current or prospective customer, you understand that you can text us STOP at any time to opt out of receiving SMS text messages from us. You can text us HELP at any time to receive help.
You understand that the messaging frequency may vary. Messaging & data rates may apply.
All policies are followed as per CTIA guidelines 5.2.1. At any time if you want your information to be removed, you can contact us via our email address [email protected] or regular mail.
Changes to This Policy
I may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page.
Contact Me
If you have questions about this Privacy Policy or my privacy practices, please contact me:
- Email: [email protected]
- Phone: (650) 262-1506